City of Burlington Official Plan Review – Commercial Strategy
About the project
On behalf of the City of Burlington, urbanMetrics led a major study to plan for future commercial development in the City. The study involved extensive consumer research, workshops with stakeholders and the public, a social media communications strategy, a comprehensive market analysis, the development of planning policies as input into the Official Plan and urban design guidelines.
An important aspect of this study was that greenfield development opportunities in the City were exhausting with the vast majority of new residential growth occurring in the Urban Growth Centre (Downtown) and intensification corridors. As a result, policies were developed to ensure that the largest share of new commercial space be oriented to serve growing local needs within the built-up area rather than on suburban greenfield parcels.